When new immigrants come to the US, they need to establish a whole infrastructure of services for themselves. One of the first sources they turn to is a newspaper in Russian made especially for them.
Our newspaper helps them to find jobs through our employment section and informs them about the Jewish holidays throughout the year, that they can celebrate now without persecution, and also becomes their "handbook" because of the advertisements.
Our readers rely on us to provide them this important information because of our established reputation in this community. Voice of Israel is mailed to Russian speaking families in Chicagoland. It is also distributed for free at many locations (grocery stores, newsstands, offices) and through our website.